The 4 Archetypes of Insubordination: the Innovator, the Defender, the Culture Shifter, & the Niche Carver

Rebels of all kinds

There are different kinds of rebels. By recognizing and understanding the archetypes, we can live and work together better.

With a deep analysis of mavericks, renegades, and principled rebels across human history, there is evidence of four archetypes. Each archetype influences what we attend to, and how we respond to potential threats and opportunities. Few of us can be characterized into a single type. Characteristics of particular types can be activated by external cues (such as being in a group setting) or internal cues (such as when feeling curious). Understanding the type you tend towards, as well as the other types, can help you understand how to best leverage strength and support to get the best possible outcome in a situation.

The 4 Archetypes Defined

innovator

The Innovator

Breaking the mold in the pursuit of innovation.

Famous Innovators: Jonas Salk, Maria Montessori, Johannes Gutenberg, The Wright Brothers (Orville and Wilbur), Marie Curie – first person in history to win two Nobel prizes!

Innovators hold aspirational visions of what is possible. They design solutions to fix what isn’t working. They ask questions. What problem can we solve? How can we produce something better? Why hasn’t someone done this before? What can we learn from prior problem solving successes and failures?…

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culture shifter

The Culture Shifter

Shedding light on cherished, conventional ideas and practices that are suboptimal.

Famous Culture Shifters: Nicolaus Copernicus, Eleanor Roosevelt, Lenny Bruce, Fredrick Douglass, Simone de Beauvoir

Culture Shifters poke and probe at nonsensical belief systems. Their alternatives to conventional thinking are the harbingers of social progress. They question whether widely held beliefs are true, whether they are working well, and why and how particular beliefs, practices, and norms came to be…

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defender

The Defender

Breaking rules in the pursuit of justice and fairness.

Famous Defenders: Thich Quang Duc, Ruth Bader Ginsburg, Nelson Mandela, Malcolm X, Winston Churchill

Defenders offer support for those dealing with injustice and unfairness. There is the whistleblower who discloses misconduct (not unlike the referee who blows a whistle to halt illegal or foul behavior). There is the upstander who witnesses misdeeds and offers aid (the opposite of a passive bystander)…

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niche carver

The Niche Carver

Breaking norms in the pursuit of personalized pleasure and fulfillment.

Famous Niche Carvers: Jane Goodall, Edmund Hillary, Bob Marley, Jack Johnson – boxer, Bruce Lee

Niche Carvers abandon the notion of a proper path to living. They aren’t focused on creating something for humanity like Innovators. They aren’t invested in obliterating nonsensical social norms like Culture Shifters. Niche Carvers engage in acts of principled insubordination because what works for the group, doesn’t work for them…

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Have you taken the Quiz to find out which archetype you typically tend toward?

Get the full story on the 4 archetypes of insubordination in my new book, The Art of Insubordination: How to Defy Effectively.

Todd Kashdan’s new book, The Art of Insubordination, How to Dissent and Defy Effectively is a research-based toolbox for anyone who wants to create a world with more justice, creativity, and innovation.

Pre-Order:
Amazon   Barnes & Noble   Bookshop.org   IndieBound

Hanoi curiosity workshop

A workshop on insubordination can do wonders for your organization.

Steve Jobs, co-founder of Apple and Pixar, famously said to the 2005 Stanford University graduating class: “much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.”

Luminaries of the past and present overwhelmingly attribute their success to curiosity, and they have science on their side. Asking questions and being curious every day can fuel both personal and professional growth and propel us to success. In his keynotes and interactive sessions, Todd discusses how to cultivate a curious mindset and how relentless questioning will lead you down a path of discovery, creativity, innovation, and growth.

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